Do you need to rent an email list? Do you want to know how it works? Are there any advantages or disadvantages to doing so? Let us take a look at some of the things to keep in mind when thinking about this option.
First, by purchasing a subscribers list you will gain access to thousands of email addresses all of which are targeted to your own unique audience. Buying an email addresses list means having access to thousands of subscribers all based on a particular psychographic and demographic information you’ve provided to an online email address list broker. However, it does not mean that these subscribers have ever heard of you, your company, or have any interest in the content you have to offer. This is where renting works. When renting from a renters mailing list provider, you will be charged a low monthly rental for a list that is targeted to your specific audience.
Renting is important because it increases the chances of delivering your messages to subscribers who opt-in to receive your marketing messages. For example, suppose you own and operate a fitness center. You may want to promote a new exercise DVD that can help your subscribers lose weight and get more fit. In order for your subscribers to have the ability to rent the DVD when it arrives, you will want to place an order with a digital video recorder (DVR). Your DVR system will capture the video feed from your fitness center and deliver the message as it arrives to your subscribers via the mail.
The reason for placing orders with digital video recorders is to increase your open rates with your renters. Digital video recorders work better with online business email lists because they are less likely to be opened by the average person, therefore increasing your open rates. This also means that the average customer will not unsubscribe from your email list; in fact, the subscriber may actually bring it back to you! Because of this, the rent to own business owner is actually much more likely to rent from a digital video recorder provider.
An Internet broker typically rents his or her services to individuals who rent from him or her. It only makes sense to rent from a broker if you are going to purchase a large amount of emails. The larger the number of emails you need to send, the more cost effective it is for the Internet broker to rent the service from you rather than purchasing them outright.
The Internet is saturated with email marketing opportunities, but only a select few are truly effective. There are two reasons for this; the quality of the content in these programs and the number of subscribers on a program. Many of these programs require a long series of sign-ups in order to receive a high level of results. Furthermore, some of these programs simply are not very good and do not provide the type of value that you would expect when renting from a professional. The bottom line is that renting from a professional usually produces better results than purchasing and doing it yourself.
You can always buy your own lists, but the effort is greatly increased when you try to rent one. Many Internet marketers who are trying to promote products or services find it much easier to subscribe to an existing clientele. However, there is nothing wrong with renting, as long as you choose carefully. Renting a list gives you the opportunity to view the subscribers immediately and make sure they’re people who would be interested in what you are offering. It also allows you to test the success of a marketing campaign by paying for just a certain number of emails before determining whether or not it’s going to be worthwhile.
If you want to rent from a list broker but are unsure if it’s worth the trouble, there are a couple of things you can do. First, ask a trusted friend or family member who already has a large number of subscribers to see if they would be willing to rent out their list. Second, check the numbers on various websites that offer lists for sale to see how many people you would need to rent the emails for. Usually, you would need to rent an unlimited number of emails for one price but this is negotiable depending on the type of list you’re considering. Finally, some Internet marketers have found it advantageous to purchase lists because it gives them a convenient way to create different segments for their business.